SEO stands for search engine optimization. When you have a web site you have to get people to come and see what you have on your site. To do this you get different search engines like Google, Yahoo, Bing etc. to have your web information appear when people type in certain words that are included in your pages. If you have a web site that sells balloon bouquets, then when people type the word balloon or bouquet into the search box, your site will appear as a choice for them to go visit.

The big deal is you want your site to be one of the first ones to appear when the page of possibilities comes up. The majority of people will only choose sites from the first page of possible ones. There can be several that have some of the basic information you have, or that sell the same items. You want to make certain you are on that first page, and that you are as close to the top of the page as you can get.

To do this you need to get a program or a SEO expert that will help you to promote your web pages in a manner that will cause the big search engines to give you top billing on their pages.