Should You Transcribe Your Online Video and Audio?

Posted by on Mar 11, 2011

Cheap digital cameras and easy podcasting software have made Spielberg and DJs of us all. While not everything produced is Oscar-worthy stuff, thousands of companies can now create decent quality media explaining products, services, ideas – or anything they choose.

But does that mean that your website needs no written content on its pages ever again? There are several very good reasons why you should consider marrying your video and audio content to written transcriptions. Not least because of this first reason:

It’s the law.

According to the UK’s Disabilities Discrimination Act, you must take reasonable steps to ensure your website design is accessible to disabled users. Granted, this is a bit of a grey area. For example, you can’t transcribe footage of a wordless animation. But you might be able to transcribe a video that explains your special offers or guides you through the site. Take a look at this short quote from the Act:

“For people with visual impairments, the range of auxiliary aids or services which it might be reasonable to provide to ensure that services are accessible might include …accessible websites.”

It’s not too difficult to see how that could apply to offering written content for both hearing and visually impaired people (who use screen-reader software). Note that a similar law exists in America and most other Western territories.

It appeals to more people

Though many so-called web gurus like to claim that reading online is dead, it’s possibly in a healthier state that it has ever been. Many people simply prefer reading an article to watching a video.

Sometimes this is purely for practical reasons. For example, you can’t always listen or watch a video at work in a public office. Or it may take too long to download video to a mobile device. Some people may simply not have the right technology to listen to audio online.

The other aspect is that written content is easier to scan. You know within a few seconds whether the article you’ve landed on has the content you need by zipping through the text and subheads. That may not be so easy with a video. And who has the time to sit through a five minute video just in case it contains interesting stuff?

It’s better for SEO

Despite the oceans of video content online out there, written text still generally trumps video for basic search engine-friendliness. The same applies to audio files. While a search engine can index written content, it can’t understand other media so easily.

So, while transcribing your material has many other benefits for the user, this all reflects better on your search engine optimisation (SEO) efforts. And good SEO usually equals increased website traffic.

Of course the legal reason alone should be enough to make you consider transcription. But the happy side-effects of making your content more accessible results in more visitors, more happy customers and – hopefully – more business.

What is Web Design all about?

Posted by on Sep 20, 2010

What is web design?

Web design is the formation and design of web pages and different sites. It is just similar to design. It basically means creating design for different web pages.

How are web pages or sites created?

The web pages or sites are created by

  • CSS
  • JavaScript
  • HTML
  • Web Languages

How can you design a web page or sites?

An individual can design a web page or sites by combining lines, qualities, shapes, different textures and colour to make your web page more appealing and attractive to the visitors.

What are the basic web design mistakes?

With a particular web page you can do lot of things. There are also many things that are possible but an individual shouldn’t try out all things. They are:

  • To use cutting edge technology.
  • Music or any kind of music that starts mechanically.
  • Any music or any video that cannot be easily switched off.
  • Disguised or unseen navigation.
  • Many individuals do not like flash and therefore many visitors might move away without visiting.

What are the basics of web designing?

  • Factors of good design
  • Different fonts styles and Typography
  • How to apply different shades of colour?
  • Graphics and images added to the web page
  • Web layout essentials
  • Handling Web Navigation
  • Increase user-friendliness and Usability
  • Various Web design software’s

So, after reading this you will get to know what web designing is all about and yours all your doubts will be cleared.

Importance of contrast in Web Design

Posted by on Apr 08, 2010

Website Design is not only making a rare combination of stunning images and features amazing graphics, but it is something more that. Here different factors play a different role for the final product truly irresistible and impressive. Each item, no matter how small and insignificant it may seem, can play a decisive role. You can only build an effective visual communication, if all these elements can be merged without problems. Here comes the importance of contrast. Making subtle differences in the contrast of two or more graphic elements, a Web page designer can make a Web site that looks interesting and visually impressive. Incorrect use of contrast may have catastrophic effects on the overall look of a Web site and in some cases, visitors find it extremely difficult to go through the text, which is something that simply can not afford.

Contrast color, although the concept of contrast is not limited to just color, its importance in making a soothing color appearance in the eyes of users is undeniable. In most cases, a Web site is mainly divided into three sections: header, body and footer. Now, it appears that the tasks of a Web page designer that these three parties look different as far as possible. However, there is no need to do something extra ordinary, all you have to do is apply the advantages of color contrast in the background with the utmost precision. Prominence can be given to a particular section of the email design without using the combination of different colors.

Contrast in size using the graphic elements of different sizes is certainly another option that a Web page designer should try to make things look different. Where there is not enough power to play with colors, this concept can be useful. If you know how to use this feature, you can provide a unique result that very few visitors will miss. By using this power of contrast, the miracle can be done with a professional web design that is based on the color scheme of a minimum.

Contrast in the alignment of the alignment of a website is vital to make a lasting impact on viewers. However, one must be linked from using different alignments on a Web site because it is a complicated thing is rarely used in web design Hampshire. But if you can manage to unleash the power of alignment, can really make a difference in this domain.

__________________________________________________

Copyright © 2010 Website Design 360. All Rights Reserved.